NEW YORK — If you think you have an easy time getting a massage at a store like Wal-Mart, you’re right, says a new study.
The results show that, while many customers will admit that they prefer a physical massage, many feel they are unable to reach the same level of satisfaction with their masseuses that they do with their physical therapists.
The study by a team of American massage therapists was published in the journal Health Psychology and was conducted by researchers at New York University, the University of Illinois at Chicago, and the University at Buffalo.
It looked at customer satisfaction with massage in a variety of locations including a Walmart in Minneapolis, a health club in Chicago, a massage parlor in Atlanta, and a spa in San Francisco.
In the study, customers were asked about their physical therapist, their expectations for a massage, and how they felt after receiving a massage.
They also rated how satisfied they felt with the spa.
The study showed that some people who were asked to rate their physical therapy felt the experience of a massage was not good enough.
For some people, the experience felt more pleasant than their physical treatment.
But for others, it felt less satisfying, or they felt unsatisfied and frustrated after receiving the treatment.
“These results highlight the importance of providing a personalized massage experience for customers, and are consistent with findings from other studies on physical therapists,” the researchers wrote.
“In other words, it’s not enough for therapists to offer a massage; they also need to provide a personal touch.”
“Physical therapists may not have the skills to deliver a massage that is truly enjoyable and satisfying, but they can offer a personal experience that is tailored to a customer’s needs and wants,” they continued.
“Our findings demonstrate that physical therapists are not the only professionals who can provide a good physical massage experience.
“Read more at New York Post.”
Read more at New York Post.